Brand & Marketing Manager

Pay Rate: $40.14

POSITION PURPOSE

Reports to the Director of Brand and Marketing Strategy, the Associate Director of Brand & Marketing Strategy is responsible for collaborating, supporting and developing unit-level marketing and branding campaign strategies and assisting the Director of Brand and Marketing Strategy in the identification, planning, coordination and execution of branding and marketing initiatives in various platforms.

JOB DESCRIPTION:

• Work with communicators, partners and stakeholders throughout the organization on brand strategy, strategic messaging and related issues

• Build trust and effective working relationships with unit leaders and marketing development, target audience engagement and awareness

• Maintain a positive, productive relationships and communications with unit representatives and serve as the direct channel between the units and the Office of Marketing and Communications

• Work with creative teams to develop concepts and content for integrated marketing campaigns and company messaging 

• Ensure adherence to company-wide standards for editorial style, visual identity and compliance with the brand

• Assist with the development and execution of integrated brand strategy plans to elevate awareness and the reputation of the company’s focus area among key constituents

• Plan, coordinate and execute branding and marketing initiatives in various platforms including print, web, video, social media, e-mail and other electronic and interactive mediums

• Optimize marketing touch points using data across these channels and in-person communication company partners

• Responsible for finished content and design of marketing materials with an eye on message impact, alignment with other company communications and adherence to brand standards 

• Maintain editorial, content management and design oversight for strategic projects

• Support the overall marketing goals of the company and it’s programs, ensuring their success in the assigned units 

• Research and develop resources that create timely and efficient workflow with increased, effective collaboration 

• Prepare progress reports to inform supervisor of project status and deviation from goals 

• Ensure completeness, accuracy and timeliness of all operational functions 

• Other duties / projects as assigned

QUALIFICATIONS

• BA Degree required in a major such as Marketing, Business, Advertising, digital marketing or a related field

• 6-8 years of experience, including project management experience, data tracking – performance metrics and reporting, and brand strategy and marketing leadership

• Familiarity with modern marketing principles and best practices

• Understanding of audience-based lifecycle journeys

• Experience working with the Office of Marketing and Communications, unit marketing personnel and suppliers

• Significant experience developing brand identities 

• Project management experience 

• Expertise in strategic planning, professional marketing and brand leadership and audience insight

• Working knowledge of the principles of search engine optimization, content audits and information architecture as well as other factors involved in writing for web preferred

• Strong understanding of the creative industries and higher education 

• Highly self-motivated individual who can quickly become familiar with a wide range of marketing concepts, market trends, company marketing strategy, unit-level goals and effective demand-generation techniques for the higher education market